INTENSIIVIKURSSI JOHDANNOKSI
MATKAILUN SÄHKÖISEN LIIKETOIMINNAN TRENDEIHIN:
EHDOTTOMASTI SUOSITELTAVA!

http://www.bournemouth.ac.uk/icthr/eTourismForum.pdf

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7th eTourism Futures Forum

Exploring the Information Communication Technologies Revolution

And Visioning the Future for the Tourism, Travel And Hospitality Industries

Thursday 10th and Friday 11th April 2008

Location: Room DG02, Talbot Campus

International Centre for Tourism and Hospitality Research (ICTHR) School of Services Management, Bournemouth University,

7th eTourism Forum identifies key developments and issues in eTourism and brings together leading professionals and academics with researchers and eTourism students in order to visualise the future of tourism and hospitality organisations and to explore factors for innovation and success. The Forum adopts a strategic approach and examines the anticipated changes in technology and the opportunities and challenges for the tourism industry of the future. The latest advancements in the Internet and digital technologies (eFutures) will be explored and their strategic implications for the industry structure will also be discussed. Participants will be asked to debate on effective eBusiness strategies for each sector of the industry and for the industry as a whole. Innovative technology management methods and best industry practice will also be introduced, providing knowledge for participants to manage and market tourism products and destinations in the emerging electronic marketplace. The European Commission iSet project will also be presented through the wireless technologies Forum.

The event seeks to reinforce the view that innovative and successful organisations in tourism and hospitality will be using technology to maximise the value added to their products, enhance profitability and improve their competitiveness.  It also aims to enable participants to identify the main drivers of change and to supply them with tools to enhance the future competitiveness of their organisations. Hence this Forum encourages all participants to "put their thinking caps on" in a non-commercial environment and to reflect on the tourism industry of the future. The academic environment of Bournemouth University will allow commercial operators to debate critical issues and to identify areas where university research can contribute to developments. Speakers and workshop facilitators will include leading professionals and researchers in eTourism. The emphasis of the Forum will be on interaction and discussion rather than presentations. To ensure that there is maximum interactivity between participants and presenters a minimum number of 10 and a maximum number of 40 participants will be allowed. Please book early to avoid disappointment.

This information and the programme is also updated regularly at: http://www.bournemouth.ac.uk/icthr/eTourismForum.pdf