We are pleased to announce that the detailed conference program of the 2007 Advances in Tourism Marketing Conference (10-12 September, Valencia, Spain) -hosted by the Universitat de València- can be found at  http://www.atmc2007.org/news.htm#program. Early registration deadline is 20th June 2007.

cac_fixa9.jpg

The aim of ATMC is to focus -biannually- on updating and topical issues in international tourism marketing. The specific theme will be drawn from the conclusions of the preceding meeting, trends in the tourism industry, and priorities in tourism marketing research. All in all, the ATMC represents an attempt to:

  • Explore, analyze, and evaluate the state of the art in tourism marketing from an international perspective.
  • Bring together researchers, policy makers and practitioners, providing a forum for the discussion and dissemination of themes related to the tourism system under a marketing approach.

Therefore, the initiative Advances in Tourism Marketing Conference represents an important contribution for the tourism marketing research arena and tourism industry. The general outcome of the ATMC focuses on facilitating the analysis and interchange of sustainable approaches and international practices as a basis for the knowledge and innovation management in tourism marketing.